e.l.f. Cosmetics and Skincare

Beauty for every eye, lip, and face. Join our community to earn exclusive rewards.

Sign up for Beauty Squad to unlock seasonal rewards and surprise drops all season long!

Welcome to the beauty universe! From viral lip oils to highly effective skincare, explore the best in beauty for every eye, lip, and face with our amazing e.l.f. app experience.

Embrace your glow. This is your place to shop, share, and discover your favorite e.l.f. products. Plus, find your next holy grail in makeup and skincare using features like Virtual Try-on, Concealer and Foundation Shade Matching, and Shoppable Stories.

JOIN THE E.L.F. BEAUTY SQUAD REWARDS PROGRAM.

Our FREE loyalty program offers multiple ways to earn points, which you can redeem for free products and other incredible rewards. Additional perks of Beauty Squad membership include:

• Earn points ANYWHERE you shop by uploading your receipt in the app.

• Redeem points for free products, discounts on future purchases, or gift cards from favorite retailers like Chipotle, Target, Ulta, Amazon, Walmart, and more.

• Get early access to the latest product drops and sales before anyone else.

• Enjoy a free gift and double points during your birthday month.

• Exclusive access to members-only content like our Hot as e.l.f. chart and Squad Sign quiz.*

• Unlock higher tiers for more exclusive benefits, such as free shipping for Icon members.

GET MORE WITHOUT PAYING MORE.

Gain instant access to e.l.f. weekly ads, gifts with purchase, and special offers on makeup and skincare.

E.L.F. SHOPPABLE STORIES.

Stay current with the newest drops and uncover your next beauty favorite.

FIND YOUR PERFECT SHADES WITH VIRTUAL TRY-ON.

Virtually test all your favorite products and discover your ideal shade matches.

SWIPE TO LIKE.

Swipe right on the makeup you love with our beauty app. Discover and explore clean beauty products with our “Swipe to Like” feature and build your personal wishlist.

GET INSTANT SUPPORT WHILE SHOPPING IN STORE.

Use the barcode scanner at your favorite retailers to virtually try on shades, watch tutorials, and learn about ingredients.

ALWAYS STAY INFORMED.

Opt in for push and in-app notifications to be the first to know about exclusive e.l.f. offers, new arrivals, and upcoming sales.

TRACK YOUR E.L.F. ORDER.

Review your order history and track deliveries. Use the store locator to find the nearest location carrying e.l.f. clean makeup and skincare products.

SHARE THE E.L.F. LOVE.

Share makeup and skincare products and looks directly from the product page or virtual try-on page.

Level up! Stay updated on everything happening in Roblox’s dynamic tycoon adventure—where you can unleash your creativity as a changemaker and become a force for good in the world!

e.l.f. makes the best of beauty accessible to every eye, lip, and face. Download the app now, and we’ll see you there.