Apple is reportedly facing significant financial losses with its Apple TV+ service, primarily due to the high costs associated with producing premium films and TV shows. According to a paywalled report from The Information, Apple is hemorrhaging over $1 billion annually. Despite efforts to curb spending in 2024, the company only managed to reduce costs by about $500,000, leaving annual expenses at $4.5 billion compared to the previous $5 billion since the launch of Apple TV+ in 2019.
The quality of Apple TV+'s original content is undeniable, earning high praise from both critics and viewers alike. Shows like *Severance*, *Silo*, and *Foundation* are visually stunning and meticulously crafted, showcasing Apple's commitment to top-tier production values. *Severance*, in particular, has been a standout success, recently greenlit for a third season following the conclusion of its highly acclaimed Season 2, boasting a stellar 96% critics score on Rotten Tomatoes. *Silo* follows closely with a 92% score, while the new Seth Rogen-led series *The Studio*, which premiered at SXSW, has garnered an impressive 97% critics rating. Apple's roster also includes other hits such as *The Morning Show*, *Ted Lasso*, and *Shrinking*.
Severance Season 2 Episodes 7-10 Gallery
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The focus on quality over cost is reflected in the positive reception these series receive. Apple's investment in high-quality content seems to be paying off, as evidenced by the addition of 2 million new subscribers to Apple TV+ last month during *Severance*'s run, according to Deadline. With Apple's fiscal 2024 generating a massive $391 billion in revenue, the company is likely to maintain this strategy for the foreseeable future, banking on the long-term success of its streaming platform.
