Ubisoft confidently reports strong preorder numbers for the upcoming open-world adventure, Assassin's Creed Mirage, despite its challenging development and marketing journey. Their latest financial report reveals that preorders are tracking similarly to Assassin's Creed Odyssey, the franchise's second most successful title.
Ubisoft CEO Yves Guillemot reinforces this optimism, stating the company is fully focused on Assassin's Creed Mirage's March 20th launch. He highlights positive early previews praising the narrative, immersive experience, and the dual protagonist approach's contribution to gameplay quality. Guillemot commends the development team's dedication to delivering the franchise's most ambitious installment yet.
Initially slated for November, then February 14th, Assassin's Creed Mirage now launches March 20th following two delays. The game carries significant weight for Ubisoft, marking a long-awaited Japan-set entry and the first full Assassin's Creed title since 2020. Its success is crucial for a publisher facing recent setbacks and investor concerns.
The game's promotional period has faced challenges, including apologies for inaccuracies in its depiction of Japan and unauthorized use of a historical recreation group's flag. Further controversy arose when PureArts removed an "insensitive" collectible statue from sale. These incidents, coupled with delays, have understandably tested fan patience.