Flexion and EA have teamed up again to expand the reach of EA's mobile catalog to alternative app stores
This move increases accessibility for gamers who don't use Google Play or Apple's App Store
It also signals a significant shift in how major publishers view distribution beyond Apple and Google's walled gardens
Alternative app stores have dominated industry discussions this year, especially since Apple's forced marketplace changes in the EU. Now Flexion - which previously brought Candy Crush Solitaire to third-party platforms - is partnering with EA again to distribute the publisher's mobile catalog through alternative storefronts!
You might be wondering: "How does this affect me?" Until now, mobile gaming has been largely confined to Apple's App Store and Google Play. However, recent legal rulings against these tech giants have created new opportunities for competition in app distribution.
These alternative platforms often offer attractive incentives to attract users. While we don't expect EA's partner stores to match Epic Games Store's famous free game giveaways, they'll likely offer more flexible policies than Apple or Google permit.
EA's participation signals a market shift - when one of gaming's largest publishers embraces alternative distribution, it paves the way for broader industry adoption. While the initial game lineup hasn't been confirmed, we anticipate seeing major titles like Diablo Immortal and other Candy Crush games among the offerings.
