Stumble Guys and Barbie team up again, but this time it's not in-game! Get ready for a brand-new toy line featuring Barbie and Ken as Stumble Guys characters.
This exciting collaboration will be available exclusively at Walmart in the US and other international retailers. The range includes blind box figures, six-pack sets, action figures, and adorable plushes – perfect for Christmas gifting!
Stumble Guys' success, partly fueled by strategic collaborations like this Barbie partnership, highlights its strong market position compared to Fall Guys. This toy line capitalizes on the enduring appeal of both brands, targeting a younger audience while appealing to nostalgic parents.
While this new merchandise may not directly impact gameplay, it's a testament to Stumble Guys' smart marketing strategy and its ability to expand its reach beyond the digital realm. For more exciting releases, check out our new series, "Ahead of the Game," featuring our latest topic: Your House.
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