Since Sydney Sweeney’s sultry appearance in Dr. Squatch’s body wash ad back in October 2024, fans have been curious about just how far the *Euphoria* and *Madame Web* star would go with her brand collaborations. Well, now we have the answer—and it turns out she's all-in. The rising actress is partnering with Dr. Squatch once again, this time for a unique limited-edition product: a soap allegedly made using her actual bathwater. Yes, you read that correctly.
"You kept asking about my bathwater after the @drsquatch ad… so we kept it," Sweeney posted on Instagram. "Introducing Sydney’s Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater."
Sydney Sweeney is selling her bathwater. Image credit: Dr. Squatch
As expected, the internet has reacted with a mix of fascination, disbelief, and humor. While some fans speculated on the logistics of collecting and transporting the used bathwater, others questioned its authenticity. “Legally you can't actually sell sanitary products unless they are well... clean so it's just an ad hook,” one Redditor pointed out. Another user theorized, “Realistically, it's bathwater purified to the point where it's just ‘normal’ water—a gimmick that's going to sell millions.”
Others imagined the process behind the product: “I’m just picturing her siphoning bathwater into buckets after every bath, only to have someone pick them up every other week and drive across state lines to a soap factory,” one fan joked. Another responded, “Of course not. She bathes at the factory.” Meanwhile, more practical minds did the math: “It could be as little as a medicine dropper full for an entire batch,” one user suggested, while another calculated how much water might actually be used per bar.
Still, many believe the concept is more marketing than science. “There is zero chance it actually contains bathwater,” one commenter wrote. “It’s a joke brand—they always make wild claims like this.”
Sydney’s Bathwater Bliss goes on sale in June. Image credit: Dr. Squatch
Fans have long followed Sweeney’s savvy approach to monetizing her fame, which she has openly embraced since rising to stardom. Some questioned whether she was simply “addicted to the hustle” or possibly dealing with financial pressures. However, others offered a more realistic take: “There are no more true movie stars anymore. These celebs have extremely short shelf lives, especially ones like her. She’s gotta capitalize now before the next big name comes along.”
While some expressed surprise that a high-profile actress would engage in such unconventional promotions, others noted the business sense behind it: “D-lister hustle with A-lister appeal generates way more money.” Ultimately, many fans acknowledged that Sweeney knows exactly what she’s doing. “She ain’t stupid—she knows her audience,” one user admitted. Another added, “Why not make money off the simps? It’s pretty funny.” And as one final comment put it, “Probably worth it in the end. So many weirdos in the world—she’s about to be a multi-zillionaire.”
Although only 5,000 bars will be available initially, anticipation remains high. Of course, some fans suspect that not everyone will use the soap for its intended purpose. “Millions of people are gonna do the ‘Tim Robinson apologizing for being a bad boy in Friendship,’” one person joked, referencing the film’s infamous scene. Another chimed in: “People are gonna eat the soap, aren’t they?” Honestly? They probably will.
But if you're ready to get your hands on a piece of [ttpp], you’ll have your chance soon enough. Sydney’s Bathwater Bliss will officially launch on June 6 via the Dr. Squatch website.
