Although Black Friday remains the ultimate time to snag deals on virtually anything, other seasonal sales events have grown significantly in recent years. As most retailers roll out promotions throughout 2025, even now presents a fantastic opportunity to score bargains on technology, video games, and more.
If you're aiming to save money anytime this year, several key sale dates deserve a spot on your calendar. We've compiled some of the largest upcoming sales events to help you strategize your online—or in-person—shopping in 2025 and beyond.
AnswerSee Results1. Valentine's Day Sales (Now–February 14) ------------------------------------------While Valentine's Day isn't traditionally considered a major shopping holiday, it’s a peak time for gifting. Consequently, you’ll notice discounts starting in early February leading up to the day itself. From smartwatches to LEGO flower sets, video games, and book bundles, there’s a wide range of gift-worthy items on sale. As the first significant sales event of 2025, Valentine's Day typically offers the lowest prices of the year so far.
Check out the latest deals:
### LEGO Botanicals Orchid
8$49.99 save 20%$39.99 at Amazon
### LEGO Icons Flower Bouquet
7$59.99 save 20%$47.99 at Amazon
### LEGO Botanicals Pretty Pink Bouquet
3$59.99 at Amazon
### LEGO Botanicals Wildflower Bouquet
7$59.99 save 20%$47.96 at Amazon2. Presidents' Day Sales (February 13–17)
Following Valentine's Day, Presidents' Day marks the first federal holiday where targeted sales begin popping up. Typically falling on a Monday, you may notice sales starting the week prior. Expect discounts on mattresses, clothing, laptops, and PCs. Sitewide sales from various retailers, including Amazon, are also common.
Tax Day Sales (April 15)
After a lengthy lull between sales events, the next guaranteed opportunity for discounts arrives on Tax Day. While not a traditional holiday, it’s the date when U.S. taxes are due. Many retailers capitalize on this by offering deals to coincide with tax refunds. Look out for price drops on TVs, electronics, and LEGO sets during this time.
Star Wars Day Sales (May 4)
Although May the Fourth is more of a playful pun than an official celebration, it’s become a prime time to find deals on Star Wars merchandise like LEGO Star Wars sets, movie collections, board games, and collectibles. Popular Star Wars games also often see discounts. For fans of the franchise, it’s a great day to shop.
Mother's Day Sales (May 8–11)
Similar to Valentine's Day, Mother's Day is a solid time to find gift discounts. Jewelry, watches, flowers, and chocolates are commonly on sale, though other merchandise may also see discounts. Retailers anticipate gift-buying behavior, so expect prices to dip, even if not to Black Friday levels.
Memorial Day Sales (May 22–26)
The next major sales event of 2025 is Memorial Day. With many people enjoying a three-day weekend, retailers seize the opportunity to offer discounts. Mattresses, clothing, appliances, laptops, and furniture are among the most popular discounted items. Major online retailers like Amazon, Walmart, and Best Buy usually host extensive sales events around this time.
Dads and Grads Sales (June 1–15)
Early June is a prime time for sales targeting both graduates and fathers. Graduations typically occur in early June, while Father’s Day lands mid-month. This overlap makes it an ideal period for retailers to promote big-ticket items like TVs, laptops, PCs, furniture, and more. It’s a great time to find deals on electronics before the summer season and the arrival of Amazon Prime Day later in July.
This is arguably the best time to purchase a new laptop or gaming PC if you’re hunting for the best discounts.
4th of July Sales (July 1–6)
As part of the three-day weekend sales cycle, the 4th of July offers surprisingly good discounts across a variety of categories. Last year, we saw steep price cuts on major electronics like TVs and gaming monitors comparable to Prime Day or Black Friday. From mattresses to furniture, typical holiday discounts extend to almost everything. Additionally, you’ll find deals on summer essentials like sporting goods and grills that won’t appear again until Labor Day.
Check out some of the bigger 4th of July sales from 2024 for ideas on what to expect this year.
Prime Day (Mid-July)
Amazon Prime Day is the first major sales event of the year and has grown to rival Black Friday in terms of overall discounts. Initially an Amazon-exclusive event, it has expanded to include participation from nearly every major retailer. Last year, competitors like Walmart, Target, Best Buy, and Kohl’s offered counter-sales to compete with Amazon. It’s one of the rare times of the year when it’s worthwhile to shop for just about anything.
Although we don’t yet know the exact timing of Prime Day 2025, we can estimate based on last year’s schedule. If it follows the same pattern as 2024, we’d expect this year’s event to start on Tuesday, July 15, and run through Wednesday, July 16. Other retailers may have slightly different dates before or after Amazon’s event.
AnswerSee Results10. Labor Day Sales (August 25–September 1) -------------------------------------------!
