Ubisoft's next big release, Assassin's Creed Shadows, arrives next Thursday, and its performance could significantly impact the company's future. A new video, surprisingly labeled a TV commercial rather than a launch trailer, was recently uploaded to Ubisoft's official YouTube channel. While the video itself is undeniably impressive—smooth, cinematic, and visually stunning—the choice to release a TV ad on YouTube is unusual. This unconventional approach raises questions about Ubisoft's marketing strategy and, perhaps, hints at a less-than-confident outlook on the game's launch. However, speculation aside, the video effectively highlights the distinct gameplay and fighting styles of the two protagonists. The depiction of Japan is breathtaking, though a one-minute cinematic offers only a limited glimpse of the full game. Ultimately, only time will tell if Assassin's Creed Shadows lives up to the hype.
