The Battle Cats celebrates 12 years of quirky cat-themed tower defense action! To mark this milestone, developer Ponos has launched a new Sengoku-era ad campaign, blending historical art with the game's signature humor.
This isn't your average mobile game; with ninja cats, fish cats, and even a "Gross Cat," The Battle Cats consistently pushes the boundaries of weirdness. This unique appeal has clearly resonated with players, leading to a remarkable 12-year run in the competitive mobile gaming market.
The new commercials, created in partnership with R/GA, immerse viewers in the Sengoku period, showcasing tactical gameplay alongside humorous elements like quirky cat food cans. The "Way of the Cat" campaign is designed to appeal to both existing fans and new players, inviting everyone to experience the strategic depth of The Battle Cats.
"As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth," says Ponos' COO and Managing Director Seiichiro Sano. "This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way."
Need help optimizing your feline army? Check out our The Battle Cats tier list for strategic guidance.
Ready to unleash your inner cat commander? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Join the community on Facebook for updates or visit the official website for more information.
