Coperni’s Fall/Winter 2025 show was a remarkable departure from the norm, held at the adidas arena in Paris—a venue typically associated with esports events. This setting masterfully blended fashion with gaming culture, evoking a sense of nostalgia while pushing the boundaries into the future. In a surprising twist, the front row was replaced with 200 gamers seated on ergonomic gaming chairs, actively playing Fortnite and other games during the presentation.
This innovative approach transformed the runway into a scene reminiscent of ‘90s LAN parties, with technical details that celebrated gaming's golden era. The fusion of fashion and gaming extended beyond the set design, permeating the entire collection and presenting a fresh perspective on how technology and style can harmoniously coexist.
The FW25 collection was rich with both subtle and overt nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to the utility holsters of Lara Croft from Tomb Raider. Additionally, the brand’s newly unveiled Tamagotchi bags made their runway debut, adding a playful touch of handheld gaming nostalgia.
Gaming-inspired films also significantly influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were incorporated throughout, while the high slit in Alice’s dress from Resident Evil (2002) was reimagined in the opening look. These cinematic references enriched the collection, seamlessly connecting digital worlds with real-life fashion.
Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season's womenswear collection is a testament to that. By focusing the narrative on gaming—a domain traditionally dominated by men—the brand challenges gender stereotypes and fosters inclusivity in fashion.
Image: instagram.com
The show itself was a masterclass in creating viral moments. Shortly after the event concluded, videos of the gamer-filled runway spread across social media, reinforcing Coperni’s reputation for delivering unforgettable spectacles.
This isn't the first time Coperni has made a significant impact at fashion week. Last season, they concluded Paris Fashion Week with a fairytale-inspired showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations such as spray-on dresses, robot dogs, and glass handbags. Each presentation continues to redefine what a fashion show can be, establishing Coperni as more than just a label—it's a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again showcases its prowess in captivating both online and offline audiences. In an era where the future of traditional runway shows is uncertain, the brand boldly reinvents the format, blending creativity, technology, and storytelling into an experience that resonates well beyond the fashion industry.
As social media continues to buzz with reactions to the gamer-infused runway, one thing is clear: Coperni has once again solidified its position as a trailblazer in modern fashion.
