A recent study by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
The "reach score" is a proprietary metric calculating the daily interactions with a brand's content across various platforms, including apps, games, music, videos, and manga. GEM Partners surveyed 100,000 Japanese individuals aged 15-69 monthly for this annual ranking.
Pokémon's dominance stems largely from its App Games category performance, scoring 50,546 points (80% of its total score). The continued success of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this achievement. The franchise also garnered substantial points in Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games further boosted Pokémon's reach.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and various other products. It's a joint venture between Nintendo, Game Freak, and Creatures, established under The Pokémon Company in 1998 to manage brand operations.
