Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA titles could revitalize the gaming industry sparked a debate. A recent survey gauged player willingness to pay this price for a base edition of Grand Theft Auto VI. Surprisingly, over a third of nearly 7,000 respondents indicated they'd be willing to pay $100, despite Ubisoft's current practice of pushing expensive expanded editions.
Ball's assertion, which previously went viral, posited that Rockstar and Take-Two Interactive could set a precedent for other publishers by adopting this pricing model.
Rockstar has announced updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, the update likely extends beyond mere visual enhancements.
The possibility of expanding the GTA+ subscription service, currently exclusive to PlayStation 5 and Xbox Series X|S consoles, to PC gamers is strong. Furthermore, PC players may soon gain access to console-exclusive features like Hao's premium vehicle modifications, which allow for extreme speed boosts. The arrival of this extreme turbo-tuning on PC is highly anticipated.
