Minecraft developer Mojang remains steadfast in its approach to game development, explicitly stating that they have no plans to integrate generative artificial intelligence into their process. As the influence of generative AI continues to grow across the gaming industry, from Activision's use of AI art in Call of Duty: Black Ops 6 to Microsoft's development of Muse, an AI for generating game ideas, Mojang stands firm in its commitment to human creativity.
Mojang's dedication to human-driven creativity is rooted in the success of Minecraft, the best-selling game of all time with over 300 million copies sold. Agnes Larsson, the game director of Minecraft Vanilla, emphasized this during a recent event attended by IGN, stating, "Here for us, just like Minecraft is about creativity and creating... I think it's important that it makes us feel happy to create as humans. That's a purpose, [it] makes life look beautiful. So for us, we really want it to be our teams that make our games."
Echoing this sentiment, Ingela Garneij, the executive producer of Minecraft Vanilla, highlighted the importance of human collaboration and understanding in crafting the unique essence of Minecraft. "For me, it's the thinking outside of the box part. This specific touch of: what is Minecraft? How does it look? That extra quality is really tricky to create through AI. We even try to have remote teams sometimes and guide them in building things for us, which has never worked, because you have to be here working together face-to-face," she explained. Garneij added, "I mean creativity is... you need to meet like this as a person, as a human to really truly understand the values and principles and the ecosystem, the lore, everything. It's so massive Minecraft, it's a planet, it's massive."
Mojang's commitment to human creativity continues to drive the game's evolution, with the upcoming graphics update, Vibrant Visuals, set to enhance the visual experience. Despite the game's age of 16 years, Mojang remains dedicated to improving and expanding Minecraft without resorting to a "Minecraft 2" or adopting a free-to-play model. As Mojang continues to build on its record-breaking success, there's no indication that generative AI will find a place in the Nether or any other part of the Minecraft universe.
For more details on what's on the horizon for Minecraft, check out everything announced at Minecraft Live 2025.
