Take-Two Interactive CEO Strauss Zelnick recently commented on the company's staggered platform release strategy, particularly concerning the highly anticipated Grand Theft Auto VI. Zelnick admitted that delaying the PC release of GTA 6 will cost the company approximately 40% of its projected revenue—a typical contribution from PC sales. However, Take-Two remains committed to its established release model, opting against simultaneous launches across all platforms.
This approach aligns with the historical release pattern of the GTA franchise, where PC releases have consistently been delayed. This delay is partly attributed to Rockstar Games' complex relationship with the modding community. Importantly, Zelnick clarified that this decision is unrelated to any perceived decline in PlayStation 5 or Xbox Series X|S console sales; GTA 6's release strategy will not change to accommodate this.
Assuming a fall 2025 release for other platforms, PC gamers can likely expect to experience GTA 6 sometime in 2026. The game's launch carries immense weight, not just for Take-Two Interactive but for the entire gaming industry. The initial teaser trailer shattered several YouTube records, generating significant hype. Success for GTA 6, potentially surpassing the $1 billion sales mark, could positively impact the financial performance of other game companies and studios.
