Mo.co by Supercell Hits $2.5M Revenue in One Month

• Supercell's upcoming title, Mo.co, is already showing significant early success.
• Since its soft launch, the game has generated an impressive $2.5 million in revenue.
• However, this initial surge in earnings quickly tapered off.

Supercell's highly anticipated multiplayer game Mo.co, which targets millennials with its monster-hunting theme, is already demonstrating strong potential even prior to its full release. Recent estimates compiled by Pocketgamer.biz indicate it has already surpassed $2.5 million in revenue.

For those unfamiliar with Mo.co, the game blends a contemporary social gaming platform for millennials with core mechanics inspired by Monster Hunter. Players assume the role of a fashionable part-time hunter who accepts contracts to eliminate various monstrous invaders from other realms.

The initial revenue spike was likely fueled by the wide array of available cosmetics and in-game items. However, this subsequent dip may not signal failure; it could simply reflect the limited content currently available in its invitation-only soft launch, which may be restricting its growth potential.

This is significant because Supercell has a well-established, albeit unconventional, strategy for managing its portfolio. The company is known for being highly selective, focusing its resources only on the most promising titles rather than spreading efforts thinly across multiple projects.

This disciplined approach has yielded slow-starting games that eventually became major hits, such as Brawl Stars and Squad Busters. Conversely, it has also led to the cancellation of other promising games like Flood Rush and Everdale before they saw a public release.

So, what is next for Mo.co? Given its early financial success, Supercell is likely to evaluate how new content updates might re-energize player spending. There is optimism that a full global launch on app stores may be on the horizon.

While Mo.co remains in a closed, invitation-only phase, if you're keen to discover upcoming games, explore our 'Ahead of the Game' feature highlighting the best titles currently available in mobile early access.